About Us

Our mission is simple: to be the Digital Heart of your dental business. That means delivering smart, reliable, and future-ready software that empowers the entire dental team, from reception to surgery and beyond. We help you and your teams provide outstanding patient care while running an efficient, compliant, and thriving practice.

Founded and headquartered in Newcastle upon Tyne, we are the UK's longest-running Dental Practice Management Software (DPMS) provider, with a legacy of innovation stretching back over three decades. But we're not standing still. We are a fast-moving, agile team of software specialists with deep domain expertise and a passion for driving positive change in dentistry through technology.

What truly sets us apart is our world-class customer support. Our clients enjoy direct access to a knowledgeable UK-based team who understand both the technical and clinical sides of dentistry, and who care deeply about solving your problems quickly, allowing you to get back to looking after your patients.

Whether you're a private practice, NHS provider, mixed clinic, or dental group DSO, we build powerful digital tools that adapt to your needs, not the other way around. At SfD, we listen closely to our users and evolve constantly, with regular updates to the software shaped by real-world feedback from the people who matter most: you, our clients.